Please note this is a summary of the original case for faster consumption. More details are available upon request.
Background
Company: Cisco
Name of Product: Sentinel
Type: Team
Role: UX/UI Designer and Researcher
Date: 2022
Home IoT Cyber Security
The arrival of many IoT devices into the home, all connected to various cloud services, opens up many vulnerabilities in the house.
The solution:
• Sentinel is a SaaS that provides 24/7 home IoT cybersecurity protection.
Who is Sentinel for?
Home IoT Users
• Security concerns
• They may not even know of the security breaches
Companies with remote workers:
• Security concerns between the company and their home workers
Service Providers and IoT Manufacturers:
• Security concerns
• Reputation – their services and products are seen as unreliable and risky to use
Cisco:
• Aligns and expands the current security vision
• Large growth market opportunity
• New revenue source
• Disrupt the market
How to Advance?
Sentinel was in the Incubation Phase trying to advance into the Development phase.
Objectives:
• Obtain Cisco approval to enter the development phase.
• Attain more resources and engineering personnel.
• Sign up early adopter Design Partners who are board band providers and IoT device manufacturers.
Here's Our Plan
Research
7+ hours of Interviews = (7) Cisco Experts
Interviews:
• Thirty minutes to one-hour interviews over several weeks.
• Experts interviewed were from Europe and the USA.
• Get their comments, feedback, and technology domain insights about IoT cyber security.
• Obtain their opinions on Sentinel.
6+ hours of Interviews = (6) Domain Experts
Interviews:
• One-hour interviews over one-half weeks. I was a co-moderator for all six outside domain expert interviews.
• I wrote over 70% of the interview script with the Senior Engineer providing technical questions.
• Obtain their thoughts on the current state of IoT cyber security.
• What they thought of Sentinel.
What We Learned
Cisco Experts Pain Points:
• They want to see Sentinel happen, as IoT security is a priority for companies with remote workers. These companies are asking about IoT cybersecurity applications from Cisco.
• We must sign up for Cisco with the IoT industry consortium called Matter, ensuring we stay informed and proactive in the ever-evolving world of IoT, with a particular focus on IoT cybersecurity and standards.
Domain Experts Pain Points:
• Most customers see IoT issues as broadband issues, technical and security.
• Educating the users is a must for successful IoT cybersecurity at home. Time consuming.
• Consumes a lot of customer service time handling calls from their customers.
Storyboard
Situation:
• I recommended that the team needed a storyboard to tell and show the Sentinel story from a human-centered perspective.
• Show a relatable human side of Sentinel.
Success:
• The Storyboard was integrated into the overall Sentinel presentation. The audience understood the benefits and purpose of Sentinel very quickly.
Effectiveness:
• People, upon seeing the storyboards, would smile and/or nod their heads in agreement. They got it.
Focus:
Only the first panel of each page was shown to maximize the viewers' focus.
The second panel was revealed after the narration was completed for the first panel.
Prototype Plan*
Situation:
Based on several in-depth team meetings and insights from domain experts, several important steps need to be worked out in the onboarding and dashboard.
Challenges:
• Very early in the product development process to create a high-fidelity prototype.
• Lack of established content.
Solution:
• Low-fidelity prototype.
• I designed the five main features. *
* The Sr. Engineer provides the product features.
Dashboard
• All clear. No Alerts.
Phone App
• Alert mitigation through the phone app.
Conclusion
Success - Research:
• Acquired positive comments from domain experts.
• We were able to obtain two early adopter Design Partners.
• One early adopter was obtained through other channels.
Success - Storyboards:
• The audience could comprehend Sentinel’s benefits from a humanistic view that is relatable.
• It brought smiles and heads up and down agreement movements during the presentation.
Success – Onboarding/Dashboard:
• The audience understood how board band compatibility and the process of granting access to Sentinel was essential and critical.
• Trying the free trial for detailed IoT security analysis received positive feedback in gaining trust.
• People had questions about the dashboard but understood it was very early in development.
• Overall, the prototype generated the positive message we hoped for.
Assessment:
(3) Early adapter Design Partners
Competitive advantage
Business Opportunity